Logos without Embroidery

Small logos on clothing are often produced by embroidery. This can cause problems for many people when wearing these clothes for sporting activities. The logo is fairly rigid, and doesn’t flex with the garment, and the backing inside the garment can cause irritation as it moves against the skin.

Because of these issues, we use a flexible material called ‘flock’ which is applied directly to the garment under pressure at 160 degrees Celsius until it fuses with the fabric. This technique has been used on over 3000 items of uniform for students at Military Preparation Colleges, with complete success. It is also used worldwide in the clothing industry.

The design will not fade, will not peel away from the garment, may be ironed over and washed at any temperature (up to the maximum recommended for the garment), and since it is applied only to the outside of the garment, there is nothing to cause skin irritation.

This process is not to be confused with 'do it yourself' iron-on transfers, which are certainly not a professional solution.

Close-up of the BMF logo on the Front Row FR01 Rugby Shirt.
Embroidery inherently produces a logo with a certain lack of flexibility due to the thousands of stitches (typically about 5000) making up the logo. This is coupled with a piece of backing material on the inside of the garment to allow the stitches to hold to the garment.